Walt Disney Archives
Celebrating the company’s centennial, The Walt Disney Archives presents The Exhibition. An event. Twelve artists. Sixty works that explore Disney’s vast history throughout the ages. This new identity was developed around this history. Around this spirit. The story and its protagonists are key to this graphic system. A flexible identity, capable of amplifying the nature of the event. We created a set of tools that allow the identity to be scaled, expanded in a coherent way without losing character. This is the result.