Universal’s Horror Nights
Universal’s Horror Nights, Orlando Resort. Haunted Houses, Exclusive Screenings and Live Shows. 3 Nights of fear and trembling. We dive deep into the rich culture of Horror Movies to create this new visual identity. The Strategy: Simplify, clarify, and elevate the brand. It’s all about colors and feel. We put the brand into motion, developing a robust toolkit of logo animations, sizzles, transitions, navigation elements and more. The result is a dynamic package that can showcase a wide array of content. A modern and intuitive system ready to reverberate across websites, social channels and beyond. This is the result.