Disney Arc
A new Look for Disney Stores. The Look of a new era. Our mission was: create the appropriate brand expression for this new interactive and experiential environment. Our solution is simple, hero focused, a walk trough the rainbow, the colors of our characters. We focused on simplifying the design and execution, bringing the new identity to its core. Next to this, we introduced the flow as an element. The flow gives a dynamic psyche to the identity. An organic sense of motion. Led by changing combinations of color and image, the new identity has an energetic look, illustrating the breadth of what the stores has to offer.