Atlantic Brand Pack

We joined Atlantic Records’ creative team to develop a fresh, fun and inviting look that could expand the new branding. An extensive toolkit that provides structure and parameters, fundamental pieces to generate content in a consistent and cohesive way. Our solution made the logo color scheme the star of the design, using it to motivate and highlight all the great content to offer.
A bold look and feel and a simple, modern and flexible structure that ensure consistency.

Commissioned by:
Warner Music Group