Elektra Brand Pack

The all new Elektra Records look. Bold, simple and modern. A sleek new identity designed for cross-platform appeal. The Strategy: Simplify, clarify, and elevate the brand by leaning into a legendary logo. It’s all about colors and geometry. We put the brand into motion, developing a robust toolkit of logo animations, sizzles, transitions, navigation elements and more. The result is a dynamic package that can showcase a wide array of content. A modern and intuitive system that helps Elektra articulate and expand its mission for years to come, reverberating across its website, social channels and beyond.

Commissioned by:
Warner Music Group